SMARTWATER
#BEABADASS
REFINERY29
AT&T
THE WORLD IS YOURS
REVOLT
HENNESSY
NEVER STOP. NEVER SETTLE.
BURSON, COHN & WOLFE
LAS VEGAS TOURISM
THE HIDDEN GEMS OF LAUGHLIN, NEVADA
R&R PARTNERS
VEVO
MILEY CYRUS TOUR EXPOSED
VEVO
KIA
VMA SILENT DISCO
OUTLAW LABORATORIES
COMPLEX & PEPSICO
VENOM BRISK
COMPLEX NETWORKS
THE WORLD BANK
GLOBAL BRAND CONTENT
We customized two workshops based on The World Bank’s ongoing commitment to Community-Driven Development (CDD), helping them to identify what’s new and leaning in on the journalistic principles of Who, what, where, when, and how, and emphasizing the “why" in regards to why the CDD method is critical to developing regions like Indonesia, Afghanistan and The Horn of Africa, especially in light of Covid-19.
IN SUMMARY
CDD Re-imagine Campaign
HOSTED TWO RE-IMAGINE WORKSHOPS FOR THE WORLD BANK’S "COMMUNITY-DRIVEN DEVELOPMENT” (CDD)
IDENTIFIED NEW BRAND MESSAGING
IDENTIFIED NEW COMMUNICATIONS STRATEGIES
CREATED A SOCIAL FILM HIGHLIGHTING CDD
CASE STUDY
The World Bank Social Film & Brand Messaging
The World Bank hired BACKLOT to conduct two re-imagine workshops to refresh brand messaging and enhance communications around their pivotal Community-Driven Development (CDD) approach, a method that strengthens the infrastructure of developing countries.
BACKLOT produced a social film that debuted Q4 2020 that highlights refreshed CDD messaging.
The virtual workshops were populated by key World Bank personnel attending from countries all over the world.
