GATEWAY REVIEW - FROM FESTIGIOUS FILM FESTIVAL
“Very well directed by Dana Richie who builds up the story cleverly, and creates a meaningful film that is both heartfelt and thought-provoking.”
WINNER, BEST DIRECTOR
PURPOSE. IMPACT. SOUL.
Backlot is a human-centric storytelling studio crafting intimate, narrative-driven content that builds trust and fosters deep emotional connection. We focus on personal experiences, from documentaries to commercials and authentic brand stories that move the needle and hearts.
We don’t just create premium content; we build lasting partnerships. Our team blends cinematic artistry and expert storytelling with a commitment to long-term goals, listening and collaborating every step of the way. We empower voices to bring unforgettable stories to life.
FOUNDER/EP/DIRECTOR, BACKLOT
Dana Richie is founder and executive producer of Backlot, a storytelling studio specializing in documentaries and premium programming.
From the front lines of journalism to the peak of pop culture, Dana has spent decades shaping the media landscape at prestigious news and entertainment organizations. As the longtime LA Bureau Chief for VH1 News, Series & Specials through her company Backlot, Dana spent 15 years directly shaping, covering and contributing to hit franchises like Behind the Music, VH1 Storytellers, and the beloved I Love the... nostalgia series. Dana has collaborated with and directed countless A-list talent and newsmakers.
Dana’s career began in the fast-paced newsrooms of CNN and ABC News’ 20/20, a journalistic rigor she now brings to Backlot’s evolved mission: delivering powerful, brand-focused storytelling across entertainment, advertising, brand content and social impact.
Through Backlot, she crafts socially impactful stories that are character driven, and always looks forward to telling the next great story.
Dana has made an impact as an award-winning director with her acclaimed social impact documentaries Gateway and Trustworthy.
EIC & CFO ADVISOR
Scott Heydt serves as CFO Advisor and EIC at Backlot, overseeing production finance and operations. With deep roots in music, media, and creative businesses, he began his career at Ernst & Young before moving into senior finance roles at Warner Music Group and later leading finance and operations for high-growth agencies including LBi (Publicis Groupe), Tribal Worldwide (Omnicom), and VaynerMedia, where he helped scale teams, strengthen financial systems, and has advised on the acquisition and sale of numerous companies across the media and creative industries.
Earlier in his career, Scott was also a signed RCA recording artist and professional touring musician, giving him firsthand experience on both the creative and business sides of the industry. Through his firm Heydt Air, Scott advises companies on financial discipline, operational strategy, and sustainable growth, helping leadership teams build the systems and structure needed to scale with confidence.
| MEDIA
GATEWAY | ENTERTAINMENT TONIGHT
TRUSTWORTHY | PHILADELPHIA INQUIRER
FACES OF THE MISSING | PEOPLE MAGAZINE
GATEWAY | SCREENING
Backlot turns 25 next year and what a quarter of a century it has been.
Our roots began in music programming, brand content and entertainment marketing. Over the years, we’ve created memorable content for top brands, studios and labels. From the early days of music programming to the evolution of modern brand content, Backlot has mastered the art of authentic and inspired storytelling across multiple genres. We're honored to celebrate this incredible milestone.
Relive the golden era of music journalism and see examples of Dana and Backlot’s candid conversations with legendary artists.
Kelly Clarkson talks to Dana about her first Greatest Hits Album.
Bruno Mars talks to Dana about his debut album Doo-Wops & Hooligans.
Slash talks to Dana about getting a start on Hollywood Walk of Fame.
Sting talks to Backlot for VH1 and plays acoustic after 911.
Stevie Nicks talks to Dana about solo album Dreamy.
Mick Jagger talks to Dana about his music video “Visions In Paradise” featuring an elephant.
Sting talks to Backlot for VH1 and plays acoustic after 911.
Perry Ferrell talks to Dana about starting Lollapalooza.
Kiss talks to Dana about announcing Motley Crue Tour.
